Chances are, if you reside inside a major American city that gets snow in the winter months, you’ve seen Billiga Canada Goose at some point or other. The red, white, and blue patch of Antarctica is unmistakable.
Should you ask the owners of these jackets – which typically retail between $600 and $800 – why they own one, they may reply simply and matter-of-factly: those are the warmest jacket you could buy.
Indeed, the parkas are standard issue for scientists at Antarctica’s McMurdo Station, have kept Iditarod racer Lance Mackey warm, and also helped Laurie Skreslet get to be the first Canadian to summit Mt. Everest.
The Canada Goose jacket, which has been manufactured in Canada since its inception as Metro Sportswear in 1957 by entrepreneur Sam Tick, clearly provides the technical chops to support the claims of their warmth.
Just how did it create the transition for the streets of Ny City, when a luxury coat made with real coyote fur and “Hutterite” goose down would be seen by most people as overkill?
Canada Goose will be the unofficial parka for film crews working in colder environments, and have been used off-camera for anything from “Game of Thrones” to “The Danish Girl.”
After that, it made the short hop on-screen in the 2004 movies “The Day After Tomorrow” and “National Treasure.” Celebrities like David Beckham and Claire Danes were then spotted by paparazzi wearing the heavy coats.
Though the company says it will not sponsor endorsements, they generally do hand out jackets for free at festivals they now sponsor, like Sundance or perhaps the Toronto International Film Festival, according to the Cut.
Model Kate Upton even wore Canada Goose Jacka Billigt in the cover of the 2013 Sports Illustrated swimsuit issue.
Actor Daniel Craig wearing a Canada Goose coat in a photo require the 2015 007 movie ‘Spectre’.
The company caught on in European markets first, where the truth that the product was made in Canada did actually matter more, based on Entrepreneur Magazine.
They have since remained a mainstay of winter weather gear in cities throughout the US along with the world. Sales have risen dramatically, rising from $3 million in 2001 to $200 million in 2014, according to Entrepreneur. This winter, Boston University has faced an epidemic of thefts in the premium down.
Canada Goose was recently made to opened a larger factory in Winnipeg, Canada and another in Scarborough, Canada to assist in production. The government of Canada has since b1lliga the organization as producing 6% of all the cut and sew manufacturing from the entire country.
David Beckham used Canada Goose outlet while playing soccer in Antarctica.
A majority stock purchase by Bain Capital for $250 million is 2013 has fuelled the company’s rapid growth, that they predicted would surpass $300 in the end of 2015. Bain has supercharged the company’s marketing efforts, which had never really existed before, such as a advertisement series called “Out There” with filmmaker Paul Haggis, showcasing the genuine stories of Canada Goose’s most extreme wearers, including Skreslet, the initial Canadian to climb Mt. Everest, and Paddy Doyle, the first pilot to land an airplane with an ice flow.
Using that form of pedigree, it’s easy to understand why New York’s elite would begin to see the jacket as the perfect weapon to battle the increasingly bitter winter cold – even if they aren’t landing planes on ice flows sooner.