Some agencies still center on link building, but I’m uncertain I’d call that a strategy. The excellent link-focused agencies ordinarily have a bag of tactics/tricks they love. These tactics are proprietary, meaning it’s difficult to get them explained on Quora.
With that in mind, there are many great tactics shared on regularly, and you’ll find lots of interesting stuff exploring on that site also (a great deal of which happens to be free).
However, so far as a method, link building packages plays second fiddle. Links aren’t the be-all-end-most of website marketing – you require them to achieve success, however you also require an excellent social websites presence, good content, website that converts, etc.
I think, building links fits into a better online content and PR strategy.
At my agency, we center on a niche (auto parts), which permits us to both cultivate content expertise (my content creators are car nerds) and cultivate relationships with industry media (I’ve got a decent selection of automotive journalists and bloggers I can get in touch with and expect a response). Our strategy:
Create content hopefully auto enthusiasts will like (and our company of car nerds makes us somewhat successful at this)
Contact the very best journalists/bloggers from the automotive niche (whom we realize, or at best know via email) and “pitch” them our content
If/when the content resonates together with the blogger/journalist, we have a reference to the client’s brand name, and almost always a hyperlink
The hyperlinks are editorial and range from best quality sites, so that we have absolutely nothing to fear from the efforts. It’s 100% “white hat,” that you can’t always say about backlink building. The emblem name mentions put our clients before thousands (or tens of thousands) of automotive enthusiasts. I don’t really know 40dexppky the ROI on these mentions is, but it really can’t be bad.
…Not to mention, we’ve got an awesome component of content in the client’s site that may generate search and social networking traffic/interest for years.
Our “trick” is undoubtedly an industry and niche focus. It’s challenging to create content that basically “pops” when you don’t have expertise in-house, not to mention that it’s difficult to understand who the very best bloggers and journalists are in a niche market without having done some function in that niche for a long time.